Top Score has been a part of Namibian life for decades. People have grown up with it, and have come to rely on it as a comfort food. Not only does it fill tummies, it also provides a lift to get people through the day.
The campaign tagline is For Life. Essentially, we’re saying that Top Score has been, and will always be a part of your life.
For our print campaign, we set up a pop-up studio created from Top Score bags and challenged people to hold the bags in creative ways. We also challenged people to try and lift the heavy 50kg bags! The purpose of this direction was to show how Top Score provides strength to everyday Namibians.
The campaign was street-cast. We stopped passers-by and asked them to participate. We wanted to capture the authentic look of Namibians, not the manufactured look of models.