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Advantage Advertising

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New Us

A new name, a new look, the same Advantage

You may have noticed our new branding and seen that 3 letters are missing from our name: as of 1 July 2019, we are no longer Advantage Y&R, but have now transformed into Advantage Advertising.

This is the result of a global consolidation process which took place as follows:

  • Globally, Young & Rubicam (Y&R) were consolidated into the VML network to become VMLY&R
  • This consolidation, occurring within the constraints of a global recession, led to the group streamlining their offices worldwide and, in Africa, only keeping one South African office

We are now in negotiations with two other international advertising groups to find the one which is most compatible with our particular client base and who can provide the relevant support and ongoing training, when required.

During this phase, VMLY&R will continue to offer us added services and support.

We’re excited about this new chapter in our journey which has, in the past, seen us affiliated with McCann Erickson (from 1995) and, more recently, Y&R.

Our Story

The home of the brave

It’s about risking everything for an idea.
Thinking beyond the crowded blue sky.
It’s about recruiting the brightest, attracting the best.

Being brave isn’t easy, but it’s worth it.

We’re a full-service Advertising Agency, based in Windhoek, Namibia, founded more than 20 years ago by Paul van Schalkwyk and Truda Meaden. We boast approximately 25 talented staff members, and service many of Namibia’s blue-chip brands. 

What We Do

  • Concept Development
  • Brand Strategy
  • Naming Generation
  • Brand Identity
  • Integrated Brand Campaigns
  • Communication Strategy
  • Media Strategy & Buying
  • Digital Strategy & Measurement
  • Community Management & Analysis
  • Website Design
  • Art Direction
  • Graphic Design
  • Copywriting
  • TV, Print, Press, Outdoor, Radio & Multimedia Communication
  • In-Store Design & Production
  • Activations & Experiential Communication
  • PR
  • Events
  • Annual Reports

Areas of Expertise

  • Telecommunications
  • Banking & Finance
  • Insurance
  • Non-Profit
  • Power & Electricity
  • Food & Beverages
  • FMCG
  • Hospitality
  • Government
  • Media
  • Aviation


Grand Prix - Epica Awards (France) - 1

Grand Prix - Gecko Awards (Namibia) - 1

Gold - Loerie Awards (South Africa) - 1

Gold - Epica Awards (France) - 2

Gold - The Lucie Awards - 1

Silver - Cresta Awards (EU) - 1

Silver - Loerie Awards (South Africa) - 4

Silver - ACT Responsible Exhibition (France) - 1

Bronze - Loerie Awards (South Africa) - 5

Pencil - D&AD - (UK) - 1

Craft - Loerie Awards (South Africa) - 3

Shortlist - Cannes Lions Awards (France) - 1