NO CHOICE

PROBLEM
Girls in low-income communities often can’t afford to buy pads, and so are forced to use dried leaves and grass, and even mattress offcuts.
These are unsanitary and put the girls’ lives at risk.

SOLUTION
We packaged these alternative methods as a fake brand called No Choice and then placed them on a stand for display on a busy Saturday morning in the mall. The stand was staffed by members of the Power Pad Girls who used the attention-grabbing opportunity to educate passers-by about the plight of these girls.