Advantage Y&R Namibia

Loading Image
Advantage Y&R Namibia

Loading Image

Don't Text and Drive

+ Details
Here’s a sobering stat: according to the World Health Organisation, Namibia is ranked first in the world in terms of the number of road deaths per 100,000 residents. To drive awareness for MTC on the dangers of texting and driving, we decided to show Death having the final say on a text message. To make the idea pop visually, we used a linocut which was created by one of our favourite local artists, Petrus Amuthenu.
Don't Text and Drive
Don't Text and Drive
Don't Text and Drive
Don't Text and Drive
Don't Text and Drive
Share Don't Text and Drive