MTC Cloud

Cloud Services are a confusing concept for some people. What is the Cloud? How does it work? Is it safe? To demystify the service for the launch of MTC’s new Cloud offering, we came up with the idea that the Cloud is a Happy Place for your Business. To communicate this, we anthropomorphised desktop files in a series of short animations, giving them personalities based on their filenames and content. The files discuss what they’ve heard about the Cloud – thus communicating the benefits to the viewer – and dream about the day they can experience this Happy Place for themselves.